Airflow and Bertie recognised by Garden Trade News Xtra for winning Best of British at the Glee New Product Awards.
Read the full article here: GTN Xtra – GTN Xtra – Issue 18 2023 – The 2022 Glee New Product winners: where are they now? (newsweaver.co.uk)
Glee New Product winner: Best of British – Airflow
Celebrating British manufacturing, the Best of British award was awarded to Airflow in 2022 for its “Bertie” Christmas tree stand. Talking about the win Airflow’s Managing Director, Lionel Huish said: “We created our Christmas tree stand based on the feedback we received from British Christmas tree growers who were frustrated with the quality of tree stands that were available in the marketplace. We worked tirelessly, over two years, to develop an innovative design and solution to the problem, thus felt entering Bertie into the New Product Awards at Glee was an ideal opportunity to present our British designed and manufactured product to a mass audience.
“The move by the Glee organisers to hold the exhibition in June suited us perfectly, as it was well timed for buyers looking to place orders for the winter season. By winning The Best of British Award at Glee, we saw an immediate increase in enquiries and sales, particularly from Garden Centres and Wholesalers. We even saw Bertie showcased on Glee TV.
“The process of entering The Glee New Product Award was extremely straightforward, as the form could be completed through Glee’s online portal. Having been shortlisted, at the exhibition, Managing Director, Lionel Huish was required to present a two minute “elevator pitch” which was a great chance to unveil our product, while also gaining feedback from industry experts. This led to a huge increase in footfall to our stand from buyers who had seen our presentation and were keen to learn more about Bertie.”
